A Smiley House took over the heart of Paris with an all-star host crew, explosive house sets, and the hottest Fête de la Musique celebration under the summer heat.
From an exclusive Smiley House pre-party hosted by the coolest kifs in town @matti_af, @aloxzi, @mlee and @alexgoyaa, to an explosive house set by @emma_b & @die.klar, the celebration spilled into the city's streets for Paris' hottest night of the year.
SMILEY HOUSE FÊTE DE LA MUSIQUE For its 8th anniversary, @savagexfenty took over the French Riviera with an unforgettable yacht experience during the Cannes Film Festival.
Beyond the celebration, the stunning setting became the perfect backdrop to shoot the latest collection on both creators and models !
From the @fentybeauty Glam Suite and exclusive interviews for @nylonfrance to a sunset DJ set by @kesaly, every detail was designed to celebrate the brand in true Savage style against the breathtaking Cannes Bay.
CANNES GOES SAVAGEWhen lululemon asked us who could embody both style and wellness, Wendy and Camelia were an obvious choice.
A Pilates class between two shows — the perfect Fashion Week match for lululemon.
LULU LEMON PFW JOURNEY An evening inspired by love, in the city of Love, featuring some of the top french creators, all wearing the Valentine’s collection.
A night full of suprises, live performances, poems on the go, and cherry on the top, the brand’s Queen Rihanna that popped by !
SAVAGE X FENTY VALENTINE's PWF NIGHTLOUNGE X LENA SITUATIONS NYE DROP Closing the year on a high.
Nearly three years after the monumental collab between Lena Situations and Lounge — once displayed on a 300m² billboard in the heart of Paris — we’re back at it.
For the brand’s first Holiday collection, designed for the Queen of Influence and brought to life under Kenza Le Bas’ sharp creative eye, the campaign truly broke the internet:
586.7K likes, thousands of comments, and over 9M total reach. Another hit for the french creator Queen.
AHOLIC FRAGRANCE X NYLON MAG Where Fashion Meets Addiction
To ignite the launch of Aholic, a niche fragrance line inspired by the rush of addiction, we decided to collaborate with the very sharp NYLON MAG, to create a bold print fashion editorial echoing the brand’s 7 intoxicating scents.
7 talents. 5 double spreads. 360° amplification across print, web & social.
A casting as sultry as the Aholic universe, captured by the brilliant Jack Rexhausen.
SAVAGE X FENTY CRAZY PWF NIGHTUnder the iconic lights of the Crazy Horse, an electrifying night celebrating empowerment and unapologetic sensuality. A breathtaking show, magnetic performances, and guests completely captivated serving their best savage’s looks !
SPRING PILATES BRUNCH FOR DIM Time to Chill and take care of yourself
For the brand's first Influence event, we imagined a brunch/pilates format for the launch of their capsule DIM MOVE. On the program, presentention of new collections and pilates classes by the queen, Alice Pilate. After the effort, comfort with a girly, gourmet and healthy buffet and colorful lattes concocted by Alice Malaret and 100% natural culinary and DIY skincare workshops to exchange and have a good time together
WOOLMARK X SALOMON Meet the Pulsar PRG Knit technical, breathable, durable & ultra-light.
Three girls, three styles:
Little J : nature-loving, refined & minimalism.
Maoui de Saint Denis : bold, singular and very unique
Alexandra Guerain: front-row regular, riding NYC streets with her signature sharp edge.
One pair. Three visions.