A brand event meets a full-scale content production.
For Fête de la Musique, Smiley House took over the heart of Paris for a high-energy celebration combining brand experience and content creation.
Designed as both an immersive event and a live production set, the activation brought together a curated selection of talents who took on multiple roles as hosts, DJs and models, creating a dynamic environment for the production of premium photo and video content throughout the event.
From the creative direction and talent casting to the event experience and content production, we brought the Smiley universe to life through a seamless blend of music, culture, community and visual storytelling.
SMILEY HOUSE FÊTE DE LA MUSIQUE 
For its 8th anniversary, @savagexfenty took over the French Riviera with an unforgettable yacht experience during the Cannes Film Festival.
Beyond the celebration, the stunning setting became the perfect backdrop to shoot the latest collection on both creators and models !
From the @fentybeauty Glam Suite and exclusive interviews for @nylonfrance to a sunset DJ set by @kesaly, every detail was designed to celebrate the brand in true Savage style against the breathtaking Cannes Bay.
CANNES GOES SAVAGE
When lululemon asked us who could embody both style and wellness, Wendy and Camelia were an obvious choice.
A Pilates class between two shows — the perfect Fashion Week match for lululemon.
LULU LEMON PFW JOURNEY 
A celebration of love in the heart of Paris, bringing together some of France’s leading creators, all dressed in the Valentine’s collection.
An intimate and immersive evening filled with surprises, live performances and poetry moments, designed to create genuine connections between the brand, its community and its talents.
And the ultimate surprise: Rihanna herself making an unexpected appearance, turning an already memorable night into an iconic moment.
SAVAGE X FENTY VALENTINE'S PWF NIGHT
LOUNGE X LENA SITUATIONS NYE DROP Closing the year on a high.
Nearly three years after the monumental collab between Lena Situations and Lounge — once displayed on a 300m² billboard in the heart of Paris — we’re back at it.
For the brand’s first Holiday collection, designed for the Queen of Influence and brought to life under Kenza Le Bas’ sharp creative eye, the campaign truly broke the internet:
586.7K likes, thousands of comments, and over 9M total reach. Another hit for the french creator Queen.
AHOLIC FRAGRANCE X NYLON MAG Where Fashion Meets Addiction
To ignite the launch of Aholic, a niche fragrance line inspired by the rush of addiction, we decided to collaborate with the very sharp NYLON MAG, to create a bold print fashion editorial echoing the brand’s 7 intoxicating scents.
7 talents. 5 double spreads. 360° amplification across print, web & social.
A casting as sultry as the Aholic universe, captured by the brilliant Jack Rexhausen.
SAVAGE X FENTY CRAZY PWF NIGHTUnder the iconic lights of the Crazy Horse, an electrifying night celebrating empowerment and unapologetic sensuality. A breathtaking show, magnetic performances, and guests completely captivated serving their best savage’s looks !
SPRING PILATES BRUNCH FOR DIM Time to Chill and take care of yourself
For the brand's first Influence event, we imagined a brunch/pilates format for the launch of their capsule DIM MOVE. On the program, presentention of new collections and pilates classes by the queen, Alice Pilate. After the effort, comfort with a girly, gourmet and healthy buffet and colorful lattes concocted by Alice Malaret and 100% natural culinary and DIY skincare workshops to exchange and have a good time together
WOOLMARK X SALOMON Meet the Pulsar PRG Knit technical, breathable, durable & ultra-light.
Three girls, three styles:
Little J : nature-loving, refined & minimalism.
Maoui de Saint Denis : bold, singular and very unique
Alexandra Guerain: front-row regular, riding NYC streets with her signature sharp edge.
One pair. Three visions.